Heinz

The ‘Makes it spookier’ ad is a quick reactive ad thought up by the talented art director, Oli Short. We had just a few hours to create a fun Halloween reactive print/digital ad. I used the Heinz ‘Keystone’ to house the headline message. This minimised elements letting the image do the story telling, but letting the ‘Keystone’ do the branding and messaging.

The second section is a series of conceptual art directed layouts highlighting how Baked Beans can be incorporated into many recipes styles.

Agency: BBH